ORIGINATION
Accurate Artwork.
Assuming the selection of print process has been determined – the preparation of the artwork is paramount to the output and final quality of the job.
Artwork should be supplied as per the requirements of the printer – don’t be afraid to speak direct to the printer and ask them what they need.
At the bare minimum the following should be supplied:
· High Resolution Artwork
· 3mm bleed for standard print and 5mm bleed for large format print
· Tick marks / crop marks on the file
· All images high resolution and as a rule minimum 300dpi
· If issuing a PDF then ensure all fonts are embedded
· Cutter guides on a separate overlay in a spot colour labelled as CUTTER and set to overprint.
There are many other possible requirements I could list, but as each job is different and suppliers work differently, then as mentioned – seek advice. Far better to supply the artwork correct, the first time, it could save cost and more importantly time.
Self-cover booklets should be supplied as single page PDFs not in artwork pairs – the imposition (where the page prints on the sheet) is determined by the print supplier.
